In 2002, on a $100.00 bet from his oldest brother, John started his company based on two key frustrations he and his colleagues witnessed over and over again when required to attend sales training seminars; They were much too long and they were unrealistic. 

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Then it hit him. 

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"What better way to demonstrate a sales trainers' techniques than to request a live demonstration on real prospects to validate the process."

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This simple idea 17 years later has lead to training more than 200,000 people in 30+ countries, including companies such as Google, Oracle, and Amazon. 

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