John Costigan: Named “Top 25 Most Influential Sales Trainers in the United States” by The American Association of Sales Professionals and the only person to be named “Best Speaker” 2 years in a row for HIDA

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Motivation is not enough. One of our beliefs is that aside from motivation itself, it's also about competence and taking action. 

 

The key to motivation is understanding the true depth of what makes us tick. 

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John simplifies his speeches into three areas:

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1. Know what you want

2. Be willing to pay the price

3. Now pay it

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John focuses on all three steps making sure you are able to recognize not only why you want it but the steps you need to take to get there.